“they were introduced to new technologies later in life—they’re digital immigrants (see Principle 19). This makes some seniors insecure when dealing with a new digital product for the first time.”
— Universal Principles of UX: 100 Timeless Strategies to Create Positive Interactions between People and Technology (Rockport Universal) by Irene Pereyra
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“From research done at Microsoft by Chao Liu, Ryen W. White, and Susan Dumais, we know that if users don’t see or understand the value of a web page within ten seconds, they’ll leave. That’s because users know that they will easily be able to find whatever it is that they need somewhere else. Ten seconds is all we get to make a first impression and convince people to stay.”
— Universal Principles of UX: 100 Timeless Strategies to Create Positive Interactions between People and Technology (Rockport Universal) by Irene Pereyra
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“In 1933 German psychiatrist Hedwig von Restorff conducted memory experiments and discovered that when people were given a list of words to remember, they were more likely to remember the word that stood out. Whether it was longer than the rest, in a different typeface, in italic, or in a different color didn’t matter. It just had to be different. In fact, the weirder it was, the more it was remembered.”
— Universal Principles of UX: 100 Timeless Strategies to Create Positive Interactions between People and Technology (Rockport Universal) by Irene Pereyra
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“we are biased to believe that beautiful products work better, even if they don’t. And when they don’t, we still think they are beautiful and are far more forgiving of any potential usability issues we might encounter in the product later on. This phenomenon has been observed and confirmed in many more studies since, and is called the aesthetic-usability effect.”
— Universal Principles of UX: 100 Timeless Strategies to Create Positive Interactions between People and Technology (Rockport Universal) by Irene Pereyra
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“Second, we also need to get people into a state of flow, which psychologist Mihály Csíkszentmihályi described as a state of complete immersion. According to Csíkszentmihályi, if people are completely involved and focused on what they are doing, activities become more engaging and enjoyable.”
— Universal Principles of UX: 100 Timeless Strategies to Create Positive Interactions between People and Technology (Rockport Universal) by Irene Pereyra
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— Universal Principles of UX: 100 Timeless Strategies to Create Positive Interactions between People and Technology (Rockport Universal) by Irene Pereyra
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“We just need to listen more, and talk less. And ask smart questions (see Principle 57). And be curious. And be empathetic.”
— Universal Principles of UX: 100 Timeless Strategies to Create Positive Interactions between People and Technology (Rockport Universal) by Irene Pereyra
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“Planning structures enable the agent to break down complex tasks into smaller subgoals and to reflect on past actions for improved future performance.”
— Reimagined: Building Products with Generative AI by Shyvee Shi, Caitlin Cai, et al.
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“An AI agent, often termed as an AI “copilot,” is an intelligent system capable of performing complex tasks, requiring high-level reasoning, memory, planning, and the ability to interact with the world in a meaningful way.”
— Reimagined: Building Products with Generative AI by Shyvee Shi, Caitlin Cai, et al.
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