“Second, we also need to get people into a state of flow, which psychologist Mihály Csíkszentmihályi described as a state of complete immersion. According to Csíkszentmihályi, if people are completely involved and focused on what they are doing, activities become more engaging and enjoyable.”

— Universal Principles of UX: 100 Timeless Strategies to Create Positive Interactions between People and Technology (Rockport Universal) by Irene Pereyra a.co/7DdudqV