“we are biased to believe that beautiful products work better, even if they don’t. And when they don’t, we still think they are beautiful and are far more forgiving of any potential usability issues we might encounter in the product later on. This phenomenon has been observed and confirmed in many more studies since, and is called the aesthetic-usability effect.”

— Universal Principles of UX: 100 Timeless Strategies to Create Positive Interactions between People and Technology (Rockport Universal) by Irene Pereyra a.co/3iySdw8