“In 1933 German psychiatrist Hedwig von Restorff conducted memory experiments and discovered that when people were given a list of words to remember, they were more likely to remember the word that stood out. Whether it was longer than the rest, in a different typeface, in italic, or in a different color didn’t matter. It just had to be different. In fact, the weirder it was, the more it was remembered.”

— Universal Principles of UX: 100 Timeless Strategies to Create Positive Interactions between People and Technology (Rockport Universal) by Irene Pereyra a.co/3X2BlfX