To get a grip on the project, he began with its design “story”—that is, by asking himself, What’s the story of this product?
L0: Rule-Based Workflow (Follower)
L1: Basic Responder (Executor)
L2: Use of Tools (Actor)
L3: Observe, Plan, Act (Operator)
L4: Fully Autonomous (Explorer)
L5: Fully Creative (Inventor)
human beings will be inexorably drawn to solutions that make doing any given task faster and easier.