“Insist on the Highest Standards: Leaders have relentlessly high standards—many people may think these standards are unreasonably high. Leaders are continually raising the bar and drive their teams to deliver high quality products, services, and processes. Leaders ensure that defects do not get sent down the line and that problems are fixed so they stay fixed.”

— The Bezos Letters: 14 Principles to Grow Your Business Like Amazon by Steve Anderson, Karen Anderson a.co/gz8Zr8P