“I know what you’re thinking: if all websites or apps followed the same design conventions, that would make everything quite boring. This is a completely valid concern, especially given the ubiquity of specific conventions that can be observed today. This pervasive sameness can be attributed to a few factors: the popularity of frameworks to speed up development, the maturity of digital platforms and resulting standards, clients’ desire to emulate their competition, and just plain lack of creativity. While much of this sameness is purely based on design trends, there is a good reason we see patterns with some conventions, such as the placement of search, navigation in the footer, and multistep checkout flows.”

— Laws of UX by Jon Yablonski a.co/hAJpcdS