“Whatever product or idea we come up with, it’s very likely that someone else has already created something similar. Unless it’s totally outlandish, it’s almost impossible to create something that doesn’t already have at least one, if not multiple, parallels. To make a product better than all the others, it’s important to first scope out the competition.”

— Universal Principles of UX: 100 Timeless Strategies to Create Positive Interactions between People and Technology (Rockport Universal) by Irene Pereyra a.co/0sPRCVQ