“The worst digital products are universally characterized as having too many choices and options. When designing interfaces, it’s important to create a system that will do most of the heavy lifting and smartly cut out the largest number of frivolous or unimportant options for the user.”

— Universal Principles of UX: 100 Timeless Strategies to Create Positive Interactions between People and Technology (Rockport Universal) by Irene Pereyra a.co/dXa4uUU